If Marilyn Monroe were to marry… in 2025.

Somewhere between 1925 and 2025, she steps out of her time capsule: lost, curious, radiant.
In Toulouse, under the southern light, she finds herself again.
We welcome her with everything she came for: glamour, freedom, and elegance.

Scene I — Timeless Glamour

Born from the discovery of a majestic venue in the Gare Matabiau Station, Le Hall M, this editorial reimagines old Hollywood through a modern French lens.
At its heart: the iconic white dress, a symbol of allure, confidence, and unapologetic femininity.
Red carpet energy, champagne bubbles, the soft hum of flashes — because glamour never dies.

Scene II — Timeless, not boring

Crystal glassware, delicate porcelain, fine candelabras: the art of living à la française.
Every detail balances sophistication with freshness.
Classic, yet alive. Elegant, yet daring.

Scene III — Pure Opulence, Free Minds

We went all in.
Chic. Bold. Opulent.
Each texture, each light reflection tells a story of intention and freedom — a tribute to creativity unbound by rules or time.

The Vision

ICONIC M isn’t a theme: it’s a mindset.
A story of timeless beauty, born from intuition, imagination, and the courage to reinvent what’s already legendary.

 For the modern icon who dares to be unforgettable.

Explore more editorial stories or get in touch to design your own timeless celebration.